Customer Acquisition

Take Advantage of Opportunities on the Web

 

That’s why we’re here: to have your site appear on that first page so you can gain exposure to new visitors. Our search engine marketing (SEM) team has years of experience and we continue to improve our techniques and tools to stay ahead of each and every change in the search engines. Our team of SEM experts will position your site where it can generate the kind of traffic that will convert to paying customers.

  • Keyword Research
  • Link Building
  • Optimization and Content Development/Copywriting
  • Local Search Optimization w/ My Web Footprint

Our SEM strategies are based on:

Keyword Research:

Our search engine marketing services start with identifying the keywords your target audience uses when searching for your products or services. It is a crucial step of the optimization process. You have to reach the right audience to generate a high return on investment. We can help you choose the best keywords based on search frequency and relevance to your website. Carefully targeting your campaign from the start will lead to greater success down the road.

Link Building:

Building relevant links from other websites is an intricate process. We employ a wide range of methods and techniques to attract valuable links, the right links, to build your rankings. We work to build a well-rounded link portfolio that includes many kinds of links and opportunities to help you compete. Relevant, high-quality links are one of the most important factors in determining how well a website will rank in the search engines. Building relevant links from other established and respected websites is an intricate process that requires time and patience.

Optimization and Content Development/Copywriting:

A winning content strategy is extremely important to online success. Search engines index fresh  and unique content, which means there is a lot of SEO value to optimizing your web copy. However, the final product needs to be more than just content for search engines. Good copywriting will not only help to increase your rankings, but aids in converting your visitors to paying customers. Our writers produce professional, unique content that delivers a clear and optimized marketing message to both search engines and users.

Local Search Optimization:

A local search typically includes a location modifier on a keyword and is used by customers seeking a business or product in their area. When these types of searches are performed, the search engines will often pull a geographic map of local business listings with important contact and directional information. Fusions Edge My Web Footprint will help you optimize your local business listings for these geographically focused searches. Local search advertising specifically targets local consumers ready to buy a certain product or service. A higher percentage of these customers will purchase once they’ve found the locations where they can do business near them.

Fusions Edge: cutting the competition with industry expertise and bottom line results. To learn more about how Fusions Edge Search Engine Marketing can help transform the growth of revenue for you, contact us at sales@fusionsedge.com or call 800-464-7178.

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