Local Area Code on Google+ Local Page

Posted by on Jun 9, 2014 in Local Search | Comments Off on Local Area Code on Google+ Local Page

Local Area Code on Google+ Local Page

Using your local area code phone number as your primary phone number on your Google+ Local page is considered a best practice. The area code of the phone number should match the area code/codes traditionally associated with your city of location. This may seem obvious, but the local search engine results reveal that some businesses take a wrong turn here and publish a toll free number, instead. Alternatively, they might publish a cell phone number or call tracking number with a different area code.

Here is a screenshot of a business which has done this correctly, publishing a 505 area code phone number consistent with the city of Santa Fe, New Mexico:

Google allows you to enter a secondary number (such as a toll free number) when creating your listing. This is especially important for businesses like hotels who receive calls from all over the world and want their guests to be able to make a charge-free phone call to book a room. Just be sure that, when you create your listing, you are putting the local area code number in the primary number field.

 

Source: Moz.com

http://moz.com/blog/top-20-local-search-ranking-factors-an-illustrated-guide#eighteen

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