How Twitter Can Help Your Business

Posted by on Apr 20, 2014 in Local Search | Comments Off on How Twitter Can Help Your Business

How Twitter Can Help Your Business

With around 200 million users sending out the same number of micro-blogs (approximately) every day, Twitter is certainly an effective channel for communication. However, this social networking site is not just for teenagers or celebrities tweeting about their daily activities. The power of Twitter as a marketing tool has been realized by many small business owners, who are using it to help their businesses grow. Considering that it costs very little to market a product on Twitter, small businesses should definitely use this tool for boosting their local internet marketing activities.

How Twitter can help small businesses

Here are a few factors that emphasize why Twitter is important for small businesses and how they can benefit from it.

Survey and feedback

Twitter can be a great tool for interacting with customers and market your goods. But it is an equally efficient tool for collecting customer feedback and their opinions about your company’s products and services. All you need to do is follow the conversations about your company products and you will get your answers without even asking. If you have anything specific to learn, you can do so by asking the customers directly or by conducting a poll through your account.

Manage online reputation

Besides gaining customer feedback, you can also use Twitter to learn and monitor what is being said about your products and company in general. Many people use Twitter to communicate what they do and how they feel about everything and anything. So there is every possibility that a dissatisfied customer or a competitor could be using the micro-blogging site to create negative publicity for your products. Keeping a tab on Twitter conversations involving your brand can help you tackle such situations and manage your online reputation in a professional manner.

Boost sales with special offers and discounts

Whether you are a big brand or a small company, free discount coupon or freebie always attract more people. One of the best ways to tell your customers about any special discounts and promotional offers being run by your company is to post a tweet about it. Giving away coupon codes and special deals to users following your profile can also be a great way to attract more customers and build an online reputation for your brand.

Keep an eye on competition

Using tools like Twitter Search can be a great way not just to track your reputation on Twitter, but also to keep a tab on your competitors’ activities and their reputation. Learning about your competitors can help you plan your marketing strategies and also avoid mistakes that could affect your business.

Twitter can be viral

Once you gain popularity on Twitter, you will be able to enjoy the benefit of your tweets going viral. A Twitter message can be retweeted any number of times, which means any useful or interesting message you post can be passed on to a number of Twitter users in very little time. This strategy when applied to your marketing or promotional tweets can bring in great results.

Promote your company blog

If you have a company blog as a part of your SEO strategies, the best way to promote it is through Twitter. If you feel that the information provided in the blog would be appreciated by your followers, just tweet the link to share the blog. This not only diverts traffic to your blog, but also makes your message viral if your customers find the content useful.

The best part about Twitter is that it is free, which makes it the ideal marketing solution for small businesses. In any case, care should taken to make sure that you use this powerful tool in the right manner, to avoid it from backfiring on your profits and also reputation.

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