How to Make the Best Use of Facebook?

Posted by on May 4, 2014 in Local Search | Comments Off on How to Make the Best Use of Facebook?

How to Make the Best Use of Facebook?

Many people feel that simply having a page or a group on Facebook is enough to help their company. It cannot be further from the truth. In fact, if you are not going to use it properly, then it can be more disadvantageous than not being on Facebook.

Make sure that you do not leave your page or group after a few days. It reduces participation and gives your business a bad name. Do not spam through your pages, it is the simplest way to lose customers. Make sure that your fans and members are rewarded for being there. You could give them free coupons via Facebook or something similar.

Facebook has really changed the way people go about promoting there business. With so many people with varied interests available on a single platform, there is something for everyone. All you need to do is find the right target audience and then market your business to them. Facebook provides you all the tools required to reach these people.

SEO: Search Engine Optimization is a key aspect for anyone who wants to build a significant presence on the web. Having a Facebook page for your business can help you in your Local SEO efforts as well. All the links and posts on the page are indexed by search engines. So having a page flowing with continuous relevant content will definitely give you a jump in search engine rankings.

Beat your competition: One of the biggest reasons for you to make sure that you are on Facebook is that your competition might already be there. In this cut throat environment, lagging behind will make it really hard for your business to succeed.

Viral promotion: If someone ends up liking your page then it appears in their news feed. This makes it possible for your business to be in their eyes on a regular basis through status updates or content posting. What’s more, if they comment on your post, their friends will also see your post and this will help in viral promotion of your business.

Facebook Ads: Your business at Facebook is not just limited to a fan page or a group. Facebook also offers you a chance to put up advertising campaigns. You can build your advertisements, and as per your budget requirements, go for a campaign suitable for your business. You can also choose the set of people to whom these ads will be visible. You can target your ads on the basis of demographics, educational level, interests etc. It is also up to you to decide how often these ads will appear.

Save money: Apart from these facts, Facebook is free. You do not need to spend anything for promoting your company through a Facebook page. Facebook already has people addicted to it. This means you do not have to look for customers – they are already there.

Now for less than the price of one newspaper or coupon mailer ad, My Web Footprints ensures your business is not only being found on over 100 of the webs most popular sites and the top 5 social communities, but that all your local search listings are complete, accurate, and optimized; allowing customers to find you all across the web.

 

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