Benefits of Using Facebook Places

Posted by on May 25, 2014 in Local Search | Comments Off on Benefits of Using Facebook Places

Benefits of Using Facebook Places

With over 1 billion users, Facebook is perhaps one of the best channels for marketing your products on the internet. Facebook Places, which is a location based application, is a new addition to the Facebook apps list and a potential marketing tool for small businesses. Developed on the lines of check-in apps like Foursquare, Gowalla, and Yelp, Facebook Places is a new location-based check-in app that can be used by Facebook users through their smartphones. Besides users, small businesses can also turn this app into a marketing tool and use it to their advantage.

Using the Facebook Places tool for internet marketing is highly beneficial for businesses, especially those targeting local markets.

Free word-of-mouth advertising – One of the most effective forms of marketing is word-of-mouth advertising, which is being kept alive through the social networking sites in this digital age. Facebook Places is one such tool for advertising, which businesses can also use to encourage customers to share their experiences and opinions about them. The best part is that all a business has to do is just put in some effort to create the Places page, without having to spend thousands of dollars that would otherwise be required for advertising.

Target local audience – Being a social networking site, Facebook allows businesses to reach out to the global audience or their local audience through location based advertising, depending on the regions they provide services in. Facebook Places, however, is a great tool for small businesses that target customers in a specific location.

Get more customers – When customers use Facebook Places to check-in and tell their friends about their where they are , a number of other Facebook users are also informed about it through the customers’ status updates. In addition to updating the details of their location, Facebook users can also tag their friends who are with them at the specified location. This in turn will lead to more number of people knowing about your business, resulting in more number of potential customers for you.

Boost sales – More number of customers means more sales for your business just by digital word-of –mouth advertising. Also, when you advertise about the special offers and discounts, more number of people would check-in and visit your restaurant or store to get the benefits, which also increases your sales greatly.

Facebook Places technology still needs to catch up with the advanced technology of Foursquare and Gowalla. However, small business owners should stick to using this tool for internet marketing and tap as much potential as they can on Facebook, which is used by millions of users across the world.

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