73% Lose Trust in Brands Due to Inaccurate Local Business Listings

Posted by on May 18, 2014 in Local Search | Comments Off on 73% Lose Trust in Brands Due to Inaccurate Local Business Listings

73% Lose Trust in Brands Due to Inaccurate Local Business Listings

When an online local listing for a business is incorrect, who’s to blame? The business owner? The search engine? The competition?

Regardless of fault, the majority of people (73 percent) say they lose trust in the local business when it happens. And 67 percent say the same if they get lost due to faulty location information. This, according to recent survey data released by Placeable.

 

Losing Trust in the Brand

“It is vital that multi-location businesses preserve customer trust by ensuring absolute accuracy in their online location information. Anything less makes the business vulnerable to a constant, ongoing erosion of its brand,” Placeable said in its report. “Brands that fail to ensure the accuracy of search engine location data run the risk of not only missing out on new customers, but jeopardizing their relationships with existing customers as well.”

Even when the business listing is incorrect in directories like Yelp, nearly a third of consumers say they blame the brand.

 

Who Consumers Blame for Incorrect Information

 

Having an accurate listing is especially vital given research findings that show 71 percent of survey respondents look up and confirm the location of a local business before going to it for the first time.

 

When Customers Visit a Business for the First Time

 

Read More Here

April 8, 2014 by Jessica Lee

About The Author:  Jessica Lee is a marketer specializing in web content strategy and B2B/B2C writing. Since 2005, Jessica has been in the business of content and communications, with the past several years focused on the web marketing space.

Prior to launching her consulting business, bizbuzzcontent, Jessica was responsible for content strategy, development and marketing for Bruce Clay Inc. – a global SEO firm, where she served small businesses and Fortune 500 clients. Jessica’s background also includes positions in traditional marketing, communications, broadcasting and publishing.

 

 

Comments are closed.

© FusionsEdge, 2015. All rights reserved. Privacy Policy , Terms And Conditions 800-464-7178